You might consider yourself a master content marketer with a proven track record in creating and distributing valuable, authentic, and consistent content pieces to your target audience. But how much should I charge for content marketing could easily the first major thing bothering you when starting your own business.
How much should I charge for content marketing?
Putting it simply, there is no fixed amount for any content marketing task, rather it depends on the project itself. Before diving deep in the topic, let’s have a quick overview on what content marketing really is from a holistic standpoint.
Content marketing is the present and future of marketing that leading brands worldwide are harnessing to create and circulate their content.
Apparently, both traditional and digital marketing are impossible prospects without great content. And a powerful content marketing strategy becomes a benchmark in making your campaigns successful.
Do you have the framework to promote content?
When we talk about framework, mostly it’s being referred to the design of the website.
Often people wander around complaining that their content strategy isn’t performing. Do keep in mind that an aesthetically pleasing looking website, or blog, is vital for your content to work with optimal performance.
This is why content marketing experts often stress clients to create a custom design, a design that complements with their nature of business/services, and the essence of their target audience.
A particularly well-performing framework will cost you around $5,000 to $6,000. Although you can make it for less, but a bad performing website, mostly comprising of plain content and old school static images, may incur you $15,000 or more in the future.
Hence, make sure you invest well and for once if you want a top performing website for a lasting period and get the results in the SERPs.
Cost of content strategy development
Typically, a content strategist might charge you around $5,000 for strategy development. However, the price can go as high as $50 grand if you wish to pursue exceptional services and land yourself in the Fortune 500 circle.
Do understand that prior to determining the budget for your content strategy development, you need to be through with the goals you want to achieve.
Once you’ve outlined your goals, only then you can move forward to create the actual strategy. Importantly, proper planning can prove to be the difference maker between success and failure.
Your content marketing strategy includes, but not limited to, pieces of your existing content, target market analysis, goals and variable milestones, and a flexible content plan for your business/brand.
Besides these, a full-fledged editorial calendar is also an important part of strategy development. The calendar will keep track of your entire content inventory, status of each task, number and names of resources involved, and the audience persona targeted.
All these elements merge together and the costing of content strategy development is finalized.
Cost of various types of content
Professional content creators and marketers have to deal with a plethora of types for any particular campaign. Let’s discuss what is the average cost of each content form that should help you decide your content strategy and budgeting.
What should be the cost of a blog post?
Easily, a common question often inquired by content creators as blog pieces are one of the most commonly used forms of content in most industries worldwide.
A blog post can range from $500 to as high as $2,000. Then again, it depends on the nature and complexity of the topic, requirements, word count, and other preferences laid by the client.
Do understand that any great blog post isn’t produced without a healthy ideation and execution behind it.
The content creator must have brainstormed plenty of topics, gone through competitors’ pieces, shortlisted the best ones, jotted down the sub topics to cover, prepared the first draft, and revised it multiple before preparing the final copy which you read.
Furthermore, besides the textual part, they must have discussed the topic and visual requirements with a designer, aligned the images and infographics with the content, and got them approved by the client/manager.
Then you compare your work to what’s commonly obtained in a $150 amount—a 500 to 600-word piece written with next-to-zero research and stuffed with stocked photos on the web.
That’s the difference your post is going to make if you’re charging $1,000 to $2,000 framework of creating valuable content.
What should be the cost of infographics?
Infographics, or any other kind of visuals, are often the most aesthetically pleasing elements in any content piece.
The idea is the same, put in ample research and create content. Only this time the design part is the major time consumer.
Any experienced designer is going to give you a real run for your money. A great infographic can cost you around $1,500 to $2,000, or even more.
A typical infographic takes around a couple of days, or four at most. While an animated piece can extend up to a week.
Apparently, the difference in time will also reflect in the cost, i.e., around $5,000 or more for an animated infographic. The cost and time requirement is justified as an animator is required to put an image and overlapping textual content into action.
What should be the cost of videos?
Video marketing, one of the most sought after digital marketing methods, easily costs a fortune. Still, big brands find it okay to spend $3,000 or more on a 1 minute video.
Obviously, the complex and longer the video you want, the more expensive it gets. Then again, it all depends on the nature of industry, and props and special effects the clients ask for their brand.
And if you’re talking about talking heads or using popular influencers, the production costs can go higher to $6,000 or more.
What should be the cost of social media content?
I’ve written a separate post on the cost of social media marketing and management you can check out for an in-depth study.
Related content: How Much Should I Charge for Social Media Marketing in 2020
Typically speaking, creating social media content takes between $1,000 to $5,000 per month. Just like other forms of content, social media content creation and marketing also depends on factors like the number of channels involved, frequency of posts, reporting, and ad spend being the important ones.
Content marketing models
There are various types of content marketing models that professionals and agencies can use to answer how much should I charge for content marketing.
Freelancers, or independent contractors are easiest to connect with and can undertake few pages of content to entire projects.
Depending on their experience, they might charge on per word basis to as high as $500 to $1,000 per blog post.
As easy it might seem to find plenty, hunting the right individual can be a difficult task. Companies or solo blog owners should be beware of seasonal content creation freelancers offering cheap services. Remember, compromising the quality of your content is never worth it.
If you have an in-house team of dedicated content creators, you have the problem solved. Still, paying them their monthly salaries still counts as the cost of creating content and conducting marketing activities.
Many startups and small businesses aren’t fond of the idea of creating content in-house, as they’ll be required to hire a team of writers and digital marketers on full-time or part-time.
Moreover, the cost of recruitment, training for inexperienced personnel, and per seat cost for each workday can pile up. A significant sum that not many business owners have the capacity to pay.
Often the safest, yet costly perspective, is working with a full-fledged content marketing agency.
Agencies mostly use a monthly pricing model according to the client’s budget, content marketing goals, and other indicators depending on their preferences.
Experienced agencies will always sit down with potential clients and talk about their industry, expectations, and devise a roadmap on how to produce the best results at the given budget and milestones set.
How much should I charge for content marketing is best answered when you start to pick small projects and gradually proceed on to become a full-fledged, notable content marketer.
You’ll get to know the ins and outs of the digital marketing industry and decide for yourself on how to position your business and determine your pricing model.